01.1
Social media
Organic content, like this video. It’s free.
It lets potential buyers see your product in action, along with all the other benefits of building an online audience.
01 · Get found
No one knows you exist.
First, get the traffic. Here’s how I do it.
SEOAgentsSocialAds
The breakdown
Four ways customers find a store.
If no one knows you exist, how can they buy from you? How would they know you sell the exact product they’re looking for? This is the first thing to fix, and here’s what I do that still works for me today.
01.2
Ads
Ads are pay to win.
It’s basically a cheat code because it’s highly effective. You get to show your product to the people that billion-dollar algorithms think are most likely to give you their money.
A huge portion of their business model is putting your product in front of their users, but it does cost money. If you have the budget to spend, there’s really no reason not to run ads.
01.3
SEO
Two kinds of free traffic.
There are two types that matter. Organic search: when someone searches on Google and gets a list of websites. And organic shopping: Google’s ecommerce product listings.
How you get on each channel differs, but both bring in free traffic from Google without spending money on ads.
01.4
Agents
As easy as hitting publish.
People are increasingly consulting AI before making a purchase. Only a few things separate your products surfacing instead of your competitors’.
Shopify makes getting in front of agents as easy as hitting publish.
Free tools I use for this
Organic search
Google Search Console
A free tool from Google that shows how your website performs in Google Search.
Google Shopping
Google Merchant Center
Manage product listings across Google, including free listings on Google Shopping.
Learn it free, or hand it to me
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