Daveed Valencia
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03 · Bring them back

They rarely return.

Here’s how I get them coming back month after month.

Email
The breakdown

How I keep them coming back month after month.

Once customers do buy, do they come back to buy again? And if they didn’t buy, how do we get them back to your site?

03 Bring them back. Returning customer rate 2.7%. Bought: buy again. Didn’t buy: visit again.
Watch this part of the intro 1:58
03.1

Email

Collect. Split. Send.

  1. 1Create a pop-up that collects emails.
  2. 2Split those into two groups: customers and not customers.
  3. 3Hit send with different messaging for each group.

We can target customers differently than not customers by sending different offers.

Collect. Split. Send. A pop-up collects emails, the list splits into customers and not customers, and each group gets a different email.
Watch this part of the intro 2:08
03.2

Still interested

If someone doesn’t buy right away, that doesn’t mean they’re not interested.

As a wise marketer once said: if they weren’t interested, they never would have given you their email to begin with.

Quote: If they weren’t interested, they never would have given you their email. A very wise marketer.
Watch this part of the intro 2:22
Tools I use for this
Email & SMS Klaviyo Built for ecommerce and integrates incredibly well with Shopify. The two have been an extremely reliable combination for me.
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Next · 04 Measure Up or down. That’s all that matters.