The user experience doesn’t match user expectations. Here’s how I match it.
You solved the first problem. But now they showed up and left without buying. So what do we do here? There are a few ways to narrow down the underlying cause, and we start by identifying friction.
Did something break?
Any friction that would have stopped them from taking the action we wanted. If we’re collecting emails, did the pop-up break and stop someone from subscribing? Is a discount code invalid and stopping someone from placing an order?
We want to find any friction that keeps them from taking that next step.
A search bar, not an icon.
Another, more common scenario: if your store is poorly merchandised, say you have thousands of SKUs and the user can’t find what they’re looking for, they’re going to leave. You can solve this by implementing a search bar instead of a search icon.
Getting traffic isn’t cheap or easy. Let’s not lose those visitors to a poor experience.
Take the self-assessment and get your results instantly, or skip straight to having my team fix it.