Daveed Valencia
AI Visibility

How do websites get recommended by AI?

Through structure, content, and trust.

Read the framework → Live data feed
Daveed Valencia
Scrape, Read, Verify.

Structure and content tell the model who you are, trust signals help verify you.

Structure
The technical building blocks.

Crawlers need to access and scrape your content to find all relevant information about your site. Clean source code, lightweight pages, lower token counts, schema, meta tags, and semantic HTML all play a role.

Content
If you are guessing, so is AI.

Content is what is visibly displayed on your site. If someone visits your homepage, will they understand your business or be left wondering? Content matters, it's how you tell AI who you are and what you offer.

Trust
Trust but verify.

A phone number, email, or address signals you're operational. A directory listing, a Yelp profile, a social account pointing back to your site. The more signals, the more credible.

Three conditions determine whether AI recommends a website

A repeatable framework built around three core foundations, tested across dozens of websites to identify what earns AI citations. Below, we apply it to an art identification site built from scratch with zero authority.

Read the full framework →
01
Structure
Crawlers must be able to scrape your site.
02
Visibility
Content with trust signals lead to being eligible for AI recommendations.
03
Discoverability
Under what circumstances are you the solution to a users problem.
The three conditions
AI Structure

The machine-readable architecture that makes a website legible to AI systems. Structure makes the content accessible.

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AI Visibility

Whether a model can access, understand and trust what a website is claiming. AI Visibility becomes a new channel to drive traffic.

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AI Discoverability

The moment a model decides a website is the right destination for a user ready to act. This is where structure and visibility produce a citation.

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The experiment

I built WhatsMyArtWorth.com from scratch to test whether the framework actually works. No backlinks. No social media. No founder bio. No authority of any kind. Just structure, visibility, and discoverability applied from day one.

The site earned its first ChatGPT citation on day 33. The detailed findings are published as a research briefing.

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33 Days to first ChatGPT citation
0 Backlinks, social profiles, or authority signals
5,882 Homepage tokens vs 112,437 for top competitor
Live crawler data
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Recent briefings
AI Structure

Why I believe page weight is a structural advantage

Token cost is metered. When a lighter page communicates the same thing more clearly, that may create a structural advantage for AI systems.

 AI Discoverability

Outcome-based targeting

The strongest discoverability pages enter the conversation before the buying moment and carry context forward until the user is ready to act.

 AI Visibility

The fundamental misunderstanding of context in an AI world

Context determines whether a website fits the user in front of the model. Content alone does not.
View all briefings →