Foundation
AI Structure
The machine-readable architecture that makes a website legible to AI systems.
Explore AI StructureWriting
Writing on AI Structure, AI Visibility, and AI Discoverability, plus the experiments behind those foundations.
Foundations
Foundation
AI Visibility
The conditions that let models access, parse, understand, and verify a website.
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AI Discoverability
The moment a model decides a website is the right destination for a user ready to act.
Explore AI DiscoverabilityAI Structure
How websites become machine-readable and usable inside AI systems.
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Field Note
Why I Believe Page Weight Is a Structural Advantage
Page weight may be a structural advantage in AI systems when lighter, clearer pages are cheaper to process and easier to interpret.
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Foundation
Feeds vs. Structure: How LLMs Actually Read Your Website
Your site has a human-facing layer and a machine-facing layer; structure is what makes the second one legible to models.
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AI Visibility
How websites become understandable and verifiable to AI systems.
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Foundation
What Is LLM Visibility?
Visibility is the foundation: whether a model can find, read, and trust what it knows about a website.
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Field Note
The Fundamental Misunderstanding of Context in an AI World
Context determines whether a website fits the user in front of the model. Content alone does not.
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Field Note
How to Control Chat Bias
Chat bias combines personalization and conversational momentum. Learn how to pressure-test outputs and control both.
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AI Discoverability
How websites become the destination a model chooses when a user is ready to act.
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Theory
Context-Based Targeting: Event-Driven Uncertainty
When a storm or collapse hits before service intent forms, the strongest page is often the one that enters the disruption event and carries context forward.
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Theory
Outcome-Based Targeting
Outcome-based context targeting is about entering the user's reasoning path before the buying moment and carrying context forward until action begins.
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Foundation
What Is LLM Discoverability?
Discoverability is the recommendation layer: the moment a model sends a user to a website when they are ready to act.
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Theory
How to Optimize for AI Search: The Shift from Keywords to Outcomes
Outcome alignment is what makes a website the right answer in a recommendation moment.
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Research
AI Citation Research: Key Findings from WhatsMyArtWorth.com
A live experiment showing how citation, completion gaps, schema, and token cost affect recommendation behavior.
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