Schema
Structured data that tells models what your site is, what it offers, and where it operates. Without it, the model guesses.
Semantic HTML
Proper markup that gives content meaning beyond visual layout. Headings, landmarks, and elements that a crawler can parse with confidence.
Page Weight
Lighter pages mean fewer tokens — a real cost advantage when models process your site. Less code, same information, better signal.
Meta Tags
Title, description, and Open Graph tags that define how your site appears in any context. These are the first signals a crawler reads.
Crawler Access
Robots.txt, sitemaps, and clean URLs that let crawlers find everything. If they can't reach it, it doesn't exist to AI.
Why it matters
Without structure, a model has to guess what your site is, what it offers, and who it serves. With structure, your content becomes accessible to AI systems — and that's the prerequisite for everything else. Visibility and discoverability can't happen if the foundation isn't there.
Next: AI Visibility →Schema for AI
Schema for AI is how you give AI systems the facts about your business without making them guess. It is structured data that lives inside your HTML.
AI StructureWhy I believe page weight is a structural advantage
Token cost is metered. When a lighter page communicates the same thing more clearly, that may create a structural advantage for AI systems.
AI StructureFeeds vs. Structure: How LLMs Actually Read Your Website
Your website has a human-facing layer and a machine-facing layer. Structure is what makes the second one legible to models.