Foundation
LLM Structure
The machine-readable architecture that makes a website legible to AI systems.
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Writing on LLM Structure, LLM Visibility, and LLM Discoverability, plus the experiments behind those foundations.
Foundations
Foundation
LLM Visibility
The conditions that let models access, parse, understand, and verify a website.
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LLM Discoverability
The moment a model decides a website is the right destination for a user ready to act.
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How websites become machine-readable and usable inside AI systems.
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Field Note
Why I Believe Page Weight Is a Structural Advantage
Page weight may be a structural advantage in AI systems when lighter, clearer pages are cheaper to process and easier to interpret.
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Foundation
Feeds vs. Structure: How LLMs Actually Read Your Website
Your site has a human-facing layer and a machine-facing layer; structure is what makes the second one legible to models.
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LLM Visibility
How websites become understandable and verifiable to AI systems.
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Foundation
What Is LLM Visibility?
Visibility is the foundation: whether a model can find, read, and trust what it knows about a website.
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Field Note
The Fundamental Misunderstanding of Context in an AI World
Context determines whether a website fits the user in front of the model. Content alone does not.
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Field Note
How to Control Chat Bias
Chat bias combines personalization and conversational momentum. Learn how to pressure-test outputs and control both.
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LLM Discoverability
How websites become the destination a model chooses when a user is ready to act.
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Theory
Context-Based Targeting: Event-Driven Uncertainty
When a storm or collapse hits before service intent forms, the strongest page is often the one that enters the disruption event and carries context forward.
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Theory
Outcome-Based Context Targeting
Outcome-based context targeting is about entering the user's reasoning path before the buying moment and carrying context forward until action begins.
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Foundation
What Is LLM Discoverability?
Discoverability is the recommendation layer: the moment a model sends a user to a website when they are ready to act.
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Theory
How to Optimize for AI Search: The Shift from Keywords to Outcomes
Outcome alignment is what makes a website the right answer in a recommendation moment.
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Research
AI Citation Research: Key Findings from WhatsMyArtWorth.com
A live experiment showing how citation, completion gaps, schema, and token cost affect recommendation behavior.
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