Machine-readable facts
Schema turns core business information into explicit facts a model can parse without guessing through prose.
Applied LLM Research
Category
LLM Structure is the machine-readable architecture that makes a website legible to AI systems.
It is the layer that turns a website from a visual experience into something a model can parse, verify, and use.
Framework
Structure is not the design layer. It is the model-facing layer that tells AI systems what your website is, what it offers, and how a user can act on it.
Schema turns core business information into explicit facts a model can parse without guessing through prose.
The homepage is often where a model forms its first understanding of what a site is and how it should be classified.
When structure is missing, the model has to infer key details. Inference is weaker than clear architecture and easier to get wrong.
Start Here
Start with the essay that defines structure at the website level, then use the supporting notes to see why it matters in practice.
Foundation
Your website has a human-facing layer and a machine-facing layer. Structure is what makes the second one legible to models.
Read the articleWhy It Matters
Evidence
The strongest current evidence comes from live experiments showing that structure changes how AI systems use websites.
Research
Live evidence that schema, page weight, and completion architecture affect how AI systems use and cite websites.
Read the researchStructural Signals In Practice
Structure is not an abstract best practice. It directly affects how models parse, interpret, and act on websites.
Framework Path
Structure is the first layer. It makes a website legible so visibility and discoverability can happen downstream.
Step 1
Make the website machine-readable and explicit enough for the model to understand what it is.
You are hereStep 2
Once the structure is in place, the next question is whether the model can access, parse, and verify the site.
Explore LLM VisibilityStep 3
Only after a site is legible and understood can a model recommend it when a user is ready to act.
Explore LLM DiscoverabilityArchive
Category essays and notes focused on the machine-readable layer of websites.
Foundation
Your website has a human-facing layer and a machine-facing layer. Structure is what makes the second one legible to models.
Read more