Visibility Foundations
What Is LLM Visibility?
Large-language models are becoming the new discovery layer of the internet.
Before someone visits a website, they ask a model—“What’s the best software for X?”, “Who sells this product?”, “Which brand can I trust?” Whether or not your business appears in that answer is a question of LLM visibility.
The new frontier of discovery
Traditional SEO was built around search intent and keywords. LLM visibility is built around context integrity—how clearly a model can understand who you are, what you offer, and why you’re credible.
Models don’t “index pages.” They infer relationships from structured data, citations, and patterns of trust. If your structured signals are incomplete or contradictory, the model fills in the blanks—often with your competitors.
What determines LLM visibility
- Structured truth: Accurate schema.org data for your organization, products, and policies.
- Context consistency: Canonical URLs, breadcrumbs, and metadata that tell one coherent story.
- Evidence freshness: Signals that your data is current and verifiable.
- Trust signals: Contact info, social profiles, and policies that prove you’re real.
Together, these create a machine-interpretable identity. The stronger and more consistent these signals, the more likely an LLM is to understand and recommend your business.
Why LLM visibility matters
AI answers are upstream of human judgment. If a model misunderstands your brand today, every conversation, recommendation, or automated workflow built on that model inherits the error. LLM visibility ensures your official facts, not someone else’s approximation, power those decisions.
From SEO to structured trust
AIFDS—the AI Feed Discovery Standard—is the open framework I’m building to measure and improve LLM visibility. It validates schema.org data, scores consistency, and produces a clear path from messy metadata to machine-trustworthy context.
The shift from SEO to LLM visibility isn’t about gaming algorithms. It’s about earning precision in how machines perceive your business.
The takeaway
LLM visibility is the new competitive advantage. When models understand you, they recommend you. When they recommend you, customers find you first.
David Valencia—founder of AIFDS.org, exploring how structure, context, and governance shape the AI-interpretable web.