AI Visibility
What is LLM Philosophy?
A straightforward look at how large language models think, where their reasoning stops, and why understanding that matters.
Read moreDigital Ops for DTC Growth
I audit ecommerce systems, funnels, and data to expose what’s leaking revenue and how to fix it.
AI Visibility
Playbooks to make your brand legible to AI search and convert once they find you.
AI Visibility
Feeds vs. Structure: How LLMs Actually See Your Business
Why feeds, schema, trust signals, and context determine whether language models can see, understand, and recommend your business.
Read moreAI Visibility
We’ve Mistaken Efficiency for Evolution
Question whether AGI aimed at efficiency actually progresses humanity or just reinforces the scarcity-era incentives we already have.
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Digital Operations for Ecommerce
I audit ecommerce systems, funnels, and infrastructure to reveal what’s breaking performance and what it will take to fix it. My findings show the operational reality behind DTC results.
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Practical insights on ecommerce growth, retention, and operational clarity.
Each week I share a direct, focused insight on retention, funnel optimization, operational leaks, or the hidden mechanics behind ecommerce performance. Built for founders and operators who value clarity over noise.
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